Microsoft’s first Canadian retail store to open at Yorkdale
Microsoft opened up its first retail store outside of the U.S this Friday in Yorkdale mall. It looks much like the Apple store with its clean, spare design. This store will not only be selling its own products but also computers that run on Windows, including Samsung, Sony, Acer, Asus, Lenovo and Dell. The Apple store in Yorkdale mall will definitely face competition with the new Microsoft store because they will only be two door down from each other.
This relates to international business in a huge way because the new Microsoft store is the first international location outside of the U.S. Even though we can find Microsoft products in stores such as Walmart, Zellers, The Source, Future Shop, Best buy, etc. All of Microsoft's products are not always at these locations. Much like Apple and how it's products are also not all sold at these stores. It makes a huge amount of its profits from it's own stores because it supports all of its products and it has a larger supply of them. Microsoft will also make a huge profit from opening its own store internationally because customers know exactly what they will expect to find. Also this store is supporting other products that are not Microsoft like Acer, Windows 8, Sony etc. This will attract customers even if they are not looking for Microsoft products.
I will definitely be checking out the new Microsoft store the next time I go to Yorkdale mall.
